Trong the gioi canh tranh khoc liet cua internet ngay nay, viec website cua ban xuat hien o nhung vi tri cao tren trang ket qua tim kiem khong con la dieu xa xi ma la mot yeu to song con. Neu ban dang loay hoay tim kiem mot giai phap toan dien, mot "chia khoa vang" de nang tam hien thi, thi 7M thu hang chinh la cum tu ban can nam vung. Day khong chi la mot thuat ngu don thuan trong SEO, ma la mot he thong chien luoc da duoc chung minh hieu qua, giup cac trang web but pha ngoan muc. Hay cung di sau vao 7 tru cot cot loi lam nen su khac biet cua chien luoc nay.





M1: Muc Tieu Ro Rang – Nen Tang Cua Moi Thanh Cong





Truoc khi bat tay vao bat ky chien dich toi uu hoa nao, ban can xac dinh chinh xac minh muon dat duoc dieu gi. 7M thu hang bat dau bang viec thiet lap cac Muc tieu cu the, do luong duoc, kha thi, lien quan va co thoi han (SMART). Ban muon tang truong bao nhieu phan tram luu luong truy cap tu nhien trong quy toi? Hay muc tieu la chiem linh Top 3 cho 5 tu khoa canh tranh nhat? Khi muc tieu duoc vach ra ro rang, moi hanh dong toi uu hoa sau nay se tro nen tap trung va hieu qua hon rat nhieu. Thieu muc tieu giong nhu ra khoi ma khong co hai do; ban se lang phi tai nguyen va thoi gian.





M2: Nghien Cuu Tu Khoa Chuyen Sau – Hieu Ro Nguoi Dung Muon Gi





Buoc tiep theo, va cung la buoc quan trong nhat trong 7M thu hang, la Nghien cuu Tu khoa. Day khong chi la viec tim kiem cac cum tu co luong tim kiem cao. Do la qua trinh thau hieu y dinh tim kiem (Search Intent) cua khach hang tiem nang. Ban can phan tich tu khoa dau pheu (thong tin), giua pheu (so sanh) va cuoi pheu (giao dich). Su dung cac cong cu chuyen dung de kham pha nhung tu khoa "ngach" ma doi thu chua khai thac triet de. Chi khi ban toi uu hoa noi dung dua tren chinh ngon ngu ma khach hang su dung, thuat toan tim kiem moi co ly do de xep hang cao cho ban.





M3: Noi Dung Chat Luong – Trai Tim Cua Viec Xep Hang





Thuat toan Google ngay cang thong minh, chung khong chi tim kiem tu khoa ma con danh gia chat luong va do chuyen sau cua noi dung. Trong chien luoc 7mcn thu hang, Noi dung phai la vua. Noi dung cua ban can giai quyet triet de van de cua nguoi doc, cung cap gia tri vuot troi so voi cac trang dang xep hang cao hon. Hay tap trung vao cau truc bai viet logic, su dung da dang cac loai hinh (video, infographic), dam bao tinh doc dao va chuyen mon cao. Noi dung tot la nam cham tu nhien thu hut ca nguoi dung lan cac cong cu tim kiem.





M4: Toi Uu Hoa Ky Thuat – Nen Mong Vung Chac





Mot trang web dep nhung cham chap, kho truy cap tren di dong se khong bao gio dat duoc thu hang cao ben vung. Toi Uu Ky Thuat (Technical SEO) la tru cot dam bao Googlebot co the de dang "thu thap du lieu" va "lap chi muc" trang web cua ban. Dieu nay bao gom toc do tai trang, kha nang dap ung tren thiet bi di dong (Mobile-friendliness), cau truc URL than thien, so do trang web (Sitemap) va dac biet la trai nghiem nguoi dung (Core Web Vitals). Hay coi day la viec bao tri dong co cho chiec xe dua cua ban, neu dong co truc trac, ban khong the ve dich.





M5: Xay Dung Lien Ket Uy Tin – Chung Minh Quyen Luc





Trong SEO, cac lien ket (backlinks) van la mot tin hieu xep hang quan trong. Chien luoc 7M thu hang nhan manh vao Lien ket Chat luong thay vi so luong. Mot lien ket tu mot trang web co tham quyen cao, lien quan truc tiep den linh vuc cua ban co gia tri gap tram lan so voi hang chuc lien ket tu cac trang spam. Phuong phap xay dung lien ket phai tap trung vao quan he doi tac, noi dung co kha nang lan truyen va cac hoat dong PR truc tuyen (Digital PR). Day la cach ban chung minh voi Google rang website cua ban dang tin cay.





M6: Trai Nghiem Nguoi Dung (UX) – Yeu To Quyet Dinh Ty Le Chuyen Doi





Google rat quan tam den viec nguoi dung tuong tac voi trang web cua ban nhu the nao sau khi nhap vao ket qua tim kiem. Trai Nghiem Nguoi Dung (UX) duoc tich hop sau vao 7M thu hang. Mot UX tot bao gom giao dien truc quan, dieu huong de dang, thoi gian o lai trang cao va ty le thoat thap. Khi nguoi dung hai long, ho o lai lau hon, xem nhieu trang hon, gui tin hieu tich cuc den Google rang trang web cua ban la cau tra loi tot nhat cho truy van cua ho. Dung bao gio xem nhe thiet ke va su tien dung.





M7: Do Luong & Dieu Chinh – Vong Lap Cai Tien Khong Ngung





The gioi SEO luon bien dong, va dieu nay doi hoi su linh hoat. Tru cot cuoi cung trong 7M thu hang la Do luong va Dieu chinh lien tuc. Su dung cac cong cu phan tich de theo doi hieu suat cua tung yeu to tren: tu thu hang tu khoa, luu luong truy cap, ty le chuyen doi cho den cac chi so ky thuat. Neu mot noi dung khong hieu qua, hay toi uu lai no (Content Refresh). Neu mot lien ket khong mang lai gia tri, hay xem xet viec thay the. Day la vong lap phan hoi lien tuc giup website cua ban luon dan dau xu huong.





Bang cach ap dung dong bo va nghiem tuc 7 yeu to cot loi nay, chien luoc 7M thu hang khong chi giup ban cai thien vi tri tim kiem mot cach an tuong ma con xay dung mot nen tang website vung chac, san sang don dau moi thay doi cua thuat toan trong tuong lai. Hay bat tay vao hanh dong ngay hom nay de thay duoc su khac biet ro ret tren bang xep hang!



Xem them: Dean Huijsen