<p dir="ltr" style="line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"><span id="docs-internal-guid-d3415a60-7fff-c33c-046f-f5d8077c763f">[size= 11.5pt; font-family: Lexend, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap]The majority of companies are making decisions at their own peril, based on hunches, although they possess a wealth of data. The last drawdown for a medium sized e-commerce company was $40,000 for advertising. I don't know if it increased their sales. I can't be even sure who did that. I can only pray. That's what happens when no marketing analytics services[/size][size= 11.5pt; font-family: Lexend, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap] are applied.[/size] </span>