<p class="MsoNormal">Lately, I&rsquo;ve noticed that many businesses are shifting focus toward b2b Intent Data to make their sales strategies more precise. This data captures online buyer signals such as research activity, content consumption, and purchase intent. The advantage? Sales and marketing teams can prioritize accounts that are already in-market, saving time and increasing conversions. Instead of casting a wide net, you target prospects showing real interest. It feels like the difference between guessing and knowing. Do you think intent-driven targeting is the future of smarter B2B marketing campaigns?



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